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Privacy in Rehab: How to Keep Your Treatment Confidential

Addiction can affect anyone, including public figures and those in high-profile positions. For these clients, concerns around confidentiality can be one of the biggest barriers when it comes to seeking treatment.

Because of this, privacy is among the most important considerations when choosing a rehab. 

The good news is that you have options. In general, rehabs are at least held to clinical standards of patient confidentiality, and due to the sensitive nature of addiction treatment, most are located in discreet premises and take measures to protect your privacy. Some premium programs cater specifically to clients who need extra seclusion, with many featuring private villas and exclusively one-on-one treatment sessions. Other treatment centers also focus on confidentiality and understand that for certain clientele, like celebrities and recognizable figures, anonymity is essential.  

Understanding the protection you’re entitled to in clinical settings, and learning what to look for in a residential rehab, can give you the peace of mind you need to focus on your recovery.  

Why Privacy Matters

Recovery is a highly personal journey. If opening up to others about your struggle isn’t something you feel comfortable with, that choice is completely valid. 

While mental health stigma is decreasing1 thanks to growing visibility, coming out about a substance use disorder can, unfortunately, have consequences in some cases. In a 2017 study published in Addiction Research & Theory, researchers found that the stigma of being identified as someone struggling with addiction2 can have personal, medical and professional consequences similar to those who are dealing with mental illness. These consequences can be especially high-impact for those who are in the public eye. 

Celebrities, politicians, and high-profile businesspeople often choose to pursue more discreet treatment options. Fortunately, many centers have exclusive programs that cater specifically to this need.

How You’re Protected by Clinical Standards

Healthcare providers in the U.S., including rehab centers, must adhere to certain privacy protection laws. Two important ones that concern addiction treatment include the Health Insurance Portability and Accountability Act, or HIPAA3 and 42 CFR Part 2.4

HIPAA

HIPAA is a privacy law that enforces national standards to prevent the sharing of health information of individual patients without their consent or knowledge. Under this law, you have the right to access and examine your healthcare records and can request amendments or accounting of disclosure of your protected health information.

All healthcare providers, health plans, businesses and healthcare clearinghouses must comply with HIPAA.

paracelsus confidentiality
Paracelsus Recovery in Zurich, Switzerland treats only one client at a time in their completely bespoke program.

42 CFR Pt. 2

While HIPAA applies to all medically-related information, 42 CFR Part 2 applies specifically to those who will enter, who have entered, or who have already gone through addiction treatment programs. 

Under this law, rehab centers are prohibited from disclosing any individual information that identifies or indicates that the patient has dealt with addiction. This is so that people in recovery aren’t treated unfairly in cases of employment, child custody, or divorce. Without your written consent, treatment centers are unable to share any of your information, even with other medical facilities and practitioners.

42 CFR Part 2 applies to any entity that provides a recovery program, so all programs in the U.S. must adhere to this federal law. 

As for facilities outside the U.S., the laws can differ significantly. For example, in Canada, the Privacy Act of 1985 prevents treatment centers from sharing any mental or physical health information5 that might be harmful to the patient.

Because privacy levels can vary from program to program, it’s best to ask admissions staff at centers you’re considering what steps they take to ensure privacy and what kind of regulatory oversight they have in this area. 

While these protection laws are designed to keep the information of rehab center patients safe, there are still ways you can ensure extra layers of privacy if discretion is a major concern.  

Privacy at Different Addiction Treatment Programs

Whether you’re looking for a residential rehab program or an intensive outpatient program (IOP), certain markers can help you identify which ones offer a more confidential experience. On the most exclusive end of the spectrum are luxury rehab centers that cater specifically to clients who need to keep a low profile. 

Residential Rehabs

Here are some of the ways residential rehab programs can offer a more private experience: 

Distance From Your Community
For many people, the fear of bumping into familiar faces during or on the way to rehab prevents them from starting treatment. With residential rehabs, you live onsite for the duration of your program. Removing yourself from your everyday environment not only reduces the chances of being recognized, but also reduces circumstantial triggers. This gives many people the comfort they need to focus on their recovery. 

Discreet Locations
Luxury inpatient rehabs are often located in remote, naturally beautiful settings, which offer the added benefit of total seclusion. These peaceful, awe-inspiring surroundings are the perfect backdrop for inner healing, says Dr. Jasleen Chhatwal, Chief Medical Officer of Sierra Tucson in Arizona:

“Trying to heal in a main metropolis, where you hear cars, sirens and noise is not very conducive. When clients come to Sierra Tucson for treatment, suddenly they’re in a quiet space without extraneous sound. There’s no interference from the outside world and people can really focus inward and take care of themselves.”  

Many luxury rehabs aren’t recognizable as treatment centers from the outside, and some don’t even publicly list their location. 

An Extra Layer of Privacy at Destination Rehabs
If you’re looking for anonymity, you may consider traveling to a destination rehab where you have even more space from your usual surroundings. Local culture can even play into which destination is more appropriate for those seeking an escape from the public eye. 

Jan Gerber, CEO of Paracelsus in Zurich comments on Switzerland’s non-sensationalist culture, and how it can be attractive for clients who want to avoid media attention:

“Confidentiality is Switzerland’s second name. Some of our A-list celebrity clients will go to a local Starbucks, and while they’re recognized, they’re not in the news. Local tabloids don’t write about it and they’re not harassed for autographs either.” 

mercui confidentiality
Mercui Recovery, a single-client rehab with locations in Malibu, Aspen and Costa Palma, Mexico offers a full continuum of care on-site, from initial detox to aftercare.

Privacy Options for Intensive Outpatient Programs

Intensive outpatient programs (IOPs) are for those who don’t need 24/7 care or medical detox. This could be a good option for people who have a milder addiction diagnosis, or as a step-down from a residential rehab program. Some studies show that IOPs are just as effective as residential rehabs,6 as they offer more intensive schedules with additional hours of therapy in comparison to standard outpatient programs. 

If you’re looking into an IOP but are concerned about privacy, keep the following in mind: 

Some IOPs Cater to Your Schedule 
Some luxury rehabs offer IOPs as a step down from residential rehab or as a standalone program. 

These treatment centers understand that many clients who want to attend intensive treatment still need to keep up with their daily responsibilities. Most of their programs are designed to fit your schedule, and are located in metro areas that are more accessible from where you live. 

Passages Malibu in California, for example, has an IOP program designed to help graduates of residential treatment integrate back into daily life. They understand that this is an opportunity for clients to return to work and other day-to-day responsibilities while still receiving a high level of support for their recovery journey.

Virtual IOPs Offer Extra Privacy 
With telehealth on the rise, many treatment providers now offer a virtual IOP option. This is especially beneficial if you’re nervous about being seen at a treatment center. Usually, you can design your schedule to avoid causing any disruptions at work. Additionally, many people feel more comfortable attending treatment from the privacy of their own homes. 

A few luxury rehabs across the United States offer virtual IOPs, including All Points North Lodge in Colorado, Inspire Malibu in California and The Meadows in Arizona. 

A small number of rehabs cater specifically to high-profile clients who need very high levels of privacy. They place a special focus into ensuring client comfort and utmost confidentiality. These centers may be in isolated locations, and some even accept only one client at a time.

Paracelsus 

Paracelsus in Zurich, Switzerland is one of the world’s leading and most exclusive luxury rehabs. Catering to the ultra-wealthy, including politicians, celebrities and royalty, their program is designed for those who need to remain completely discreet: they take in only one client at a time. Founded in 2012 as a family business, Paracelsus boasts an incredibly tailored treatment experience, with a team of over 15 therapists and doctors who care for one client. 

During treatment, clients stay at their exclusive lakefront residence, featuring penthouse apartments with a main bedroom and ensuite bathroom plus an additional room for an on-site therapist. Stays here also include a private butler and housekeeper. 

Paracelsus goes to great lengths to accommodate their clients–their CEO Jan Gerber explains why:

“There’s a group of people who are underserved when it comes to addiction and mental health treatment. These are people who come from money or power and require 100% confidentiality and a place they can trust. They have a very specific background and need comprehensive care tailored to their situation. It’s important for our clients to feel at home without any disruption to the lifestyle they’re used to. Such disruptions can be incredibly negative for treatment.”

the banyans confidentiality
The Banyans in Brisbane, Australia takes no more than 8 clients at a time at their luxury residence on 13, secluded acres.

Mercui Recovery 

Mercui Recovery prides itself on its high standards of discreet care. As a top luxury treatment center, their private residences rest amongst some of the most scenic and tranquil surroundings in Aspen, Colorado; Malibu Canyon, California; Ibiza, Spain; and the Pacific coast of Mexico. They take in one client at a time, and you can choose from one of their many locations or select an in-home option. 

Clients can expect five-star service and exclusivity at Mercui Recovery, with a team of dedicated professionals for 1:1 treatment. Their treatment program is hyper-tailored to each individual, with clients ranging from politicians to business elites. Here you’re offered the full continuum of care, from initial detoxification to intensive aftercare.

The Banyans 

The Banyans in Brisbane, Australia is an exclusive treatment center that caters to the privacy needs of clients and places emphasis on the clinical aspect of care. Taking in no more than 8 people at a time, clients are accommodated in a luxury residence on a secluded 13 acres overlooking lush hills. 

Known as Australia’s most therapeutically intense private treatment program, they offer over 9, 1:1 treatments with 6 medically trained doctors as part of your clinical team.

Keeping privacy at the forefront, association of clients with The Banyans is never disclosed. This means they use personal names instead of ‘The Banyans’ on booking and reservations, no uniforms with their logo and unbranded cars for transportation. 

They also offer a 14-day virtual program called The Banyans at Home for those who prefer to receive treatment from the comfort and privacy of their own house.

For a deeper dive into exclusive, ultra-private addiction treatment programs, see our guide to single-client luxury rehabs.

Your Privacy, Protected 

Your ability to focus on recovery and healing can make your addiction treatment experience that much more impactful. Recovery is a sensitive process that shouldn’t be hindered by external factors like privacy issues. 

In addition to standard protections, there are many ways luxury rehabs centers can cater to clientele in the public eye, with solutions that range from single-client intakes to discreet transportation to and from facilities. 

You deserve a safe space for recovery and healing. See our collection of select luxury rehabs to discover a center that could be the perfect fit for you.

Frequently Asked Questions About Privacy in Rehab

How can I ensure privacy during rehab treatment?

When choosing a rehab program, consider facilities that prioritize privacy and confidentiality. Look for rehabs located in discreet premises, offering private accommodations and 1:1 treatment sessions. When calling a treatment center, ask what measures they take to protect your privacy. This knowledge can give you the peace of mind you need to focus on recovery.

Why is privacy important in rehab?

Privacy matters in rehab because addiction recovery is a personal journey. Seeking treatment in a confidential setting helps avoid potential consequences of stigma. Luxury rehab centers often have exclusive programs tailored to clients who need extra privacy, ensuring their anonymity is respected throughout the treatment process.

How can I find a rehab program that offers privacy?

Choosing a program that’s not located in your home community can provide an extra layer of privacy for your treatment experience. Luxury rehabs often have discreet locations in remote and naturally beautiful settings. For those opting for an intensive outpatient program (IOP), luxury rehabs may offer flexible schedules and even virtual IOP options for added privacy and convenience.

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What Does It Cost to Go to Rehab in Malibu (And Why Do So Many People Pay)?

malibu beach at sunset with building, palm trees and one person walking, silhouettes

Want to compare Malibu treatment options? Check out our collection of 25+ Malibu rehabs. We’ve compiled pricing info, treatment specializations, and other key differentiators to help you find the best rehab option in Malibu.

It probably comes as no surprise to hear that attending rehab in Malibu is expensive. It’s where Mel Gibson, Lindsey Lohan, and plenty of other rich and famous people have checked in, often spending multiple thousands on an ocean-view room (Mel Gibson went to Passages, where a room starts at $80,000 a month, for example).

But how much does it really cost you to go to rehab in Malibu? And why are people willing to pay the prices?

Here’s everything you need to know.

No Place Like Malibu

The city of Malibu is located about 30 miles west of downtown Los Angeles, along scenic Highway 1, and encompassing a 21-mile strip of coastline. Home to Hollywood stars, glorious sandy beaches, and some of the best surf along the entire Pacific coast, Malibu also comes to mind when thinking of the word “rehab.”

In 2013, the New York Times reported that there were 35 state-licensed drug and alcohol rehab clinics in the Malibu area1 alone (which had a population of just 12,645), along with an ever-rising collection of unlicensed sober-living homes popping up across the city.

Today, it seems Malibu has a rehab center on almost every corner, and many of these have ventured beyond traditional drug and alcohol rehabilitation programs, treating mental health conditions too, and often adopting more unique, experiential and alternative treatment approaches.

What Does It Cost to Go to Rehab in Malibu?

With such a desired location, treatment in Malibu is bound to be costly. The answer here depends on which rehab center you’re looking to visit, not to mention any insurance benefits that may help with some of the costs.

Passages (where Mel went) is one of the most luxurious of all the residential providers in Malibu, and its price also reflects this. For your $80,000-per-month stay, you get access to the following:

  • 5 different estates, which offer exquisite ocean-view rooms
  • 10 acres of Malibu paradise
  • Tennis courts
  • A glass-housed gym and personal trainer
  • A private and tranquil detox unit
  • Two swimming pools and a Jacuzzi

They can treat up to 29 clients at a time, and they recommend a 60-day commitment to guided sobriety.

While Passages and Summit Malibu sit at the two ends of the financial scale, there are many other rehab options between them, such as

And there are several reasons so many are willing to pay Malibu prices …

The Beach Is Right There

Of course, a big benefit to receiving addiction and mental health treatment in Malibu is the beautiful scenery and warm climate. Whether it’s the sound of barreling waves breaking along the shoreline, the sight of an epic sunset along the Pacific horizon, or the smells of fresh sea air and the feel of a light breeze on your face, Malibu is a truly magical location, a location that can help you find that all-important reset button.

Malibu offers complete tranquility, calmness and peace. It’s a place where you can switch off, slow down and take the time to watch the sun descend below the horizon, every single day.

You’re Close Enough to Normal Life

Given how close Malibu is to Hollywood and LA, it makes for the perfect place to escape without needing to disconnect from everyday life completely. Many Californian residents, for example, can attend a program and continue to receive follow-up care, reducing the rate of relapse down the road.

Places like Passages offer relapse prevention counseling, for example, while other centers offer clients specialized outpatient treatment, so clients can go about their regular life while continuing treatment.

While most of the centers mentioned are primarily residential, for some people, outpatient treatment is the best approach to their recovery. It gives people a sense of normality, and it helps bring the lessons learned in recovery into real life, helping them overcome issues for good.

There’s an Array of Specialized Centers

Many rehab centers in Malibu are well experienced in treating high-profile individuals and the issues they face, such as alcohol and drug use. For instance, Center for Professional Recovery and Seasons in Malibu specialize in treating executives, celebrities, doctors, lawyers and the like.

Other groups can also find treatment tailored to them. Paradigm Malibu, for instance, is committed to treating underlying core issues that are impacting the lives of teens and Visions Adolescent Treatment offers top-of-the-line treatment to teens specifically aged between 13 and 18 years of age.

Across providers in Malibu, there’s a wide range of alternative and holistic wellness programs that help those suffering from issues like mental health disorders and trauma as well.

Malibu Has Some of the Best Recovery Centers in the World

Because of its location, Malibu has become one of the most sought-after rehab locations in America. Malibu, in many ways, invented the stereotypical high-end, resort-style rehab center. Some have received criticism of simply being a spa or vacation and lax on the hard work of recovery. However, many providers offer both the luxury of vacation-like settings and solid clinical treatment. For instance, centers like Oro House Recovery, Seasons in Malibu and Avalon Malibu have some of the best clinicians across the country, and as a consequence, the quality of treatment often outranks many other centers.

There are Many Reasons So Many Pay the Cost to Attend Rehab in Malibu

It’s home to an abundance of alcohol and drug addiction rehabs that exclusively treat high-end clients and often get attention from the press, which may be the reason the general public associates “rehab” with Malibu and with Hollywood stars.

But Hollywood aside, Malibu is the location of choice for many looking to recover due to the various treatment options and the beautiful weather and scenery.

A person would have to travel far and wide to find a place similar to Malibu. The likes of Spain, for example, hold up in terms of climate and tranquility, and Thailand offers warmth and a less expensive rehab experience as well.

This makes Malibu an extremely popular destination of choice for rehab. To find out more about rehab in Malibu and to find a rehab, visit here.

Frequently Asked Questions About Rehab in Malibu

How much is rehab in Malibu?

• Prominence treatment, price starts at $47,000 per month
• Paradigm Malibu, price starts at $48,000 per month
• Summit Malibu, price starts at $48,000 per month
• Sunset Malibu, price starts at $50,000 per month
• Malibu Hills, price starts at $68,000 per month

Why is rehab in Malibu popular?

Because of its location, Malibu has become one of the most sought-after rehab locations in America. Malibu, in many ways, invented the stereotypical high-end, resort-style rehab center.

Where do CEOs go to rehab?

Many rehab centers in Malibu are well experienced in treating high-profile individuals and the issues they face, such as alcohol and drug use. For instance, Center for Professional Recovery and Seasons in Malibu specialize in treating executives, celebrities, doctors, lawyers and the like.

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Rehab or Vacation? Resort-Style Rehabs Provide Top-Tier Treatment in Comfort and Style

Lanna Rehab

Luxury rehab centers are known for combining desirable destinations with the core elements of addiction treatment: including medically supervised detox, psychotherapy, evidence-based care, and complementary therapies. At first glance, it may seem like the perks of an upscale rehab facility are just that: frills that add nothing to the odds of your success. But many luxury facilities offer a great deal of therapeutic value, which can significantly improve treatment outcomes.

Let’s explore some of the ways it can be beneficial to start your recovery journey at a vacation-style rehab.

Naturally Beautiful Settings Help You Heal

Though most people today live in cities and heavily populated areas, humans still have a deep longing for the serenity of natural environments. As animals ourselves, our biological rhythms are in tune with those of the natural world—when we immerse ourselves in natural settings, it has a profoundly calming effect on our bodies and minds. In fact, studies show that naturally beautiful surroundings can significantly reduce stress and anxiety.1 Nature enhances feelings of spiritual connectedness. And being surrounded by the power and immensity of the wild reminds us of how small we (and our problems) are in the larger picture—a valuable insight to apply to recovery.

Many of the world’s top luxury rehab centers are set in naturally gorgeous locations and offer plenty of access to their surroundings via daily activities or special excursions. Depending on your preferences, your choices may include everything from tropical beaches and rugged nature reserves to mountaintop retreats and lakeside villas. Any of these settings can put you in a more relaxed, grounded and receptive frame of mind that accelerates your treatment progress.

seasons bali thumb
Seasons Bali calls the Island of the Gods—full of rugged coastlines, sandy beaches, volcanic hillsides and lush rice terraces—its home.

Resort Rehab Amenities: Spas, Gyms, Dining and More

As opposed to bare-bones rehabs that provide only the basics, luxury rehabs go above and beyond to create a therapeutic atmosphere that helps you relax into recovery. Top-tier rehabs often feature robust facilities:

  • Swimming pools for a revitalizing and refreshing midday dip or lounging during downtime (some even have lap pools as part of their fitness facilities)
  • Spas offering massage, aromatherapy, acupuncture, nail and hair styling to help keep tension at bay and personal hygiene up to par
  • Gourmet restaurants with health-conscious cuisine, chef-curated menus, local and seasonal ingredients and the ability to accommodate any dietary needs
  • First-class fitness centers with plenty of space, a wide variety of equipment, personal trainers, group classes and beautiful views

Choosing a center that has all the amenities that are important to you can make treatment far more enjoyable. Instead of feeling like chores, things like exercise and nutrition that are essential to your recovery can become things you look forward to each day. And, you’ll have access to additional pampering to ensure you’re as comfortable and relaxed as possible during your otherwise rigorous treatment program.

Luxury Accommodations Put Your Mind and Body at Ease

Inpatient treatment is a challenging process that requires your best efforts and often involves an intensive schedule. Withdrawal insomnia2 can occur in the early stages of sobriety, and getting your sleep hygiene on track is an important part of your recovery process. At the end of a day full of intense therapy work, fitness training and activities, you’ll undoubtedly be grateful to come home to a quiet, relaxing space.

The private, resort-style accommodations provided by luxury rehabs aren’t just comfortable and stylish—they also contribute to your recovery by providing a restful sanctuary where you can rest and recharge. If the quality of your personal space is a priority for you, be sure to get a good look at the types of accommodations available at the centers you’re considering, and inquire with their admissions team about any special requests you may have.

ibiza calm slide 11

Ibiza Calm is housed in a 500-year-old Spanish farmhouse on a 3-hectare estate, surrounded by citrus groves.

Destination Rehabs: The Ultimate in Exclusivity and Privacy

Part of what makes the experience of beautifully secluded vacation destinations so transformative is the escape they provide from the hustle and bustle of your everyday life. Getaways like this are especially important for those who are constantly under high pressure or live their lives in the public eye. While seeking addiction treatment is a brave and admirable step to take, the unfortunate fact is that stigma persists, and is a real consideration for many people. For this reason, privacy can be invaluable during addiction treatment.

By mimicking the serene environment of a remote holiday retreat, luxury destination rehabs can help you avoid the spotlight and focus your energy completely on yourself and your healing process. If confidentiality is a priority for you, remote location could be an excellent criterion for your rehab selection.

Making a Lifestyle Change? Consider Doing It in a Resort-Style Setting

Our environment affects the choices we make, the habits we form and our ability to make changes to ourselves and our lives. It’s no surprise, then, that positive lifestyle changes are easier in a new environment.3 If you’re taking on the challenge of undergoing in inpatient treatment for addiction, doing so in a setting that eases your stress and soothes your spirit can put you in an optimal mental space for recovery.

See our searchable collection of luxury addiction treatment centers to compare resort-style rehabs around the globe, and find the right facility for your first step toward a sober life.

Frequently Asked Questions

What is a resort-style rehab?

A resort-style rehab is a luxury addiction or mental health treatment center that offers top-tier addiction treatment services in a comfortable and stylish environment that resembles a vacation resort.

How does a resort-style rehab differ from a traditional rehab?

A resort-style rehab offers a luxurious and comfortable environment for addiction treatment, while a traditional rehab may provide a more clinical atmosphere. Resort-style rehabs also offer a range of amenities and recreational activities, which can aid in the recovery process and improve overall well-being.

Is a resort-style rehab worth the extra cost?

While a resort-style rehab may be more expensive than a traditional rehab, it can provide a more comfortable and enjoyable experience for clients, which can be beneficial for their recovery.

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What Is a Luxury Rehab? (And Why Do They Exist?)

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We reached out to a number of luxury rehab centers around the world and asked them “Why luxury rehab?” Responses from 10 luxury centers from around the world are reflected in this post.

Every so often you may read in the tabloids and newspapers that a celebrity has gone to rehab, but judging by the pictures that accompany the story, you question whether the celeb has simply gone on vacation. Shouldn’t a good rehab program strip you of material possessions and luxuries so that you can get to know your true self? Is it possible to overcome a debilitating addiction while hanging out poolside and enjoying gourmet food?

The Dawn Chiang Mai
Beautiful scenery and a relaxing environment are hallmarks of a luxury treatment center. The Dawn Rehab in Chiang Mai, Thailand is pictured.

“Luxury denotes an all-pervasive quality standard that extends beyond infrastructure to the quality of the staff, programming, meals services, and the care and attention provided to each individual.”

John Derry, Director, Serenity Vista

In other words, luxury rehab is more than just a counseling service run out of a 4-star hotel. It is the highest quality addiction treatment option available. Luxury rehabs offer complete personalization, with the goal of complete recovery. And as you’ll find out, that’s just the beginning.

Fewer Obstacles and Distractions

If you want to beat your addiction, it’s necessary to devote 100% of your time and energy to recovery. A luxury rehab program is designed to do away with anything that might be an obstacle or distraction for someone who is used to a specific level of accommodation and lifestyle.

As Darren Lockie, CEO of Lanna Rehab points out, “rehab does not have to be spartan, or have poor quality food, or force you do your own laundry, for example. These are distractions to why [our clients] came to rehab. They came to focus on recovery, and if we can take care of them and let them focus ONLY on recovery, then we find that our clients’ success rate is far greater.”

Jan Gerber, Managing Director at Paracelsus Recovery in Switzerland, speaks of “meeting clients where they are instead of pretending they are people who they are not.” There are certainly legitimate treatment facilities that use the work of chores, cooking, cleaning, and living in an uncomfortable setting to very successfully help clients recovery. However, when clients are used to a high level of comfort and luxury in their lives, and have been highly successful in their careers, forcing them to share a room, do their own laundry, and give up access to their cell phone is often more of a barrier to treatment success than a help.

The Dawn Massage
The Dawn Rehab like many luxury centers, offers massage to help clients focus on their recovery.

To help clients recover spiritually, physically and mentally, luxury rehabs tend to offer a variety of healthy activities and alternative therapies. You might swim in the pool, get a massage, practice yoga, try a ropes course or meditate in the garden. Certain facilities may limit the amount of time you spend with technology so that you can focus completely on your mind, body and spirit.

When you check in at such a facility, unpacking your mental baggage, learning to be kind to yourself and living a healthy lifestyle are your main tasks for the next 30 or more days.

Greater Anonymity and Privacy

Although we dream of a world where there’s no shame associated with getting help for addiction, the reality is that stigma exists. “The threat of stigma and social judgement is a very real issue, and wealthy or prominent people in treatment have many valid reasons to insist on privacy and anonymity,” says Barbara Ellan, with The Sanctuary Byron Bay in Australia. She cites, “fear of loss of social standing, reputation and respect” as causes for concern among clients.

The Sanctuary Byron Bay
The Sanctuary, in Byron Bay Australia, prides itself in an unmatched degree of privacy, utilizing a range of properties that have no connection to a treatment center.

Luxury rehab centers are focused on providing the level of privacy that is appropriate for business executives and celebrities of all kinds and are often located in remote areas with strict security measures.

Centers that are located abroad have an added benefit: “When you choose a destination rehab, no one in your home community has to know you’re in treatment—you can simply tell them you’re on holiday” says Kayla Gill of The Cabin in Chiang Mai, Thailand. At a luxury rehab you can still answer emails and phone calls, not unlike when you are on vacation. And the poolside selfies you’d take at a luxury rehab rival those of 4-star hotels and resorts. In short, clients can keep up appearances while still getting the treatment they need.

But privacy does not stop there. Within the facility itself, prominent clients can maintain their privacy with single rooms or suites, and they can choose to only participate in one-on-one therapy.

“Many people with a public profile are unable to participate in group therapy, or prefer to spend the time with a focused therapy experience rather than sharing the practitioner’s time with 10 other people,” says Ruth Limkin, CEO of The Banyans in Brisbane, Australia.

An Understanding of the Executive or Celebrity Lifestyle

Would you want to go to rehab if you felt like the staff did not understand you or, even worse, seemed to resent you? Of course not! Luxury rehabs offer executives and celebrities the assurance that their lifestyles will be understood and accommodated during the recovery process.

“Luxury rehabs are a very necessary response to the treatment needs of high net worth individuals who will only consider treatment if they can have it delivered in a manner customized to their specifications,” Ellan explains.

“You lead an uncommon lifestyle—so you need a custom-tailored approach that standard rehabs aren’t equipped to offer.”

Ben Moller, The Cabin in Chiang Mai, Thailand

Addiction is intimately intertwined with the circumstances of one’s life. Money, responsibility, relationships and public scrutiny are all stressors that can influence how an addiction develops. “Our counsellors know the importance of contextualising addiction in the individual’s life […] and therefore our clinical team are always seeking to understand certain lifestyles comprehensively,” says Niall Campbell of DARA Thailand. “[Our counsellors] are well versed in how the wealth, fame, notoriety and power can relate to addiction.”

As Derry adds, “This speaks to the capacity for effective empathy which is critical to the therapeutic and hence healing processes.”

Although you don’t need to be famous or exceedingly wealthy to attend a luxury rehab, the counsellors at such facilities “have dealt with rock stars, Hollywood actors, elite athletes, high profile executives and royalty,” says Lockie. “[Our counsellors] know that each client is unique and creates programs that fit in with their needs, time at rehab and lifestyle.”

True Personalization for Successful Recovery

“It is vital to understand the client in order to treat the client,” says Ameet Braich of Camino Recovery in Spain. Those suffering from addiction can’t be placed in categories or expected to benefit from a one-size-fits-all program. At luxury rehabs, personalization guides every detail.

To ensure you get the level of attention and care you need, when you need it, luxury rehabs employ plenty of skilled counselors and staff to keep your addiction treatment moving forward.

Ellan explains, “standard rehabs have to accommodate more people at once and with less staff and more clients, requiring standardized rules applying to all.” The low client/staff ratio that luxury rehabs are known for allows the entire experience to be personalized and flexible, not just the treatment plan itself.

Paracelsus Recovery Switzerland
Paracelsus Recovery in Switzerland takes personalization to the extreme, treating only one client at a time.

Most luxury rehabs limit the number of clients they take on at any given time. On one hand, there is Paracelsus Recovery, which according to Gerber, “treats only one client at a time, very privately, in a spacious, luxurious environment, and tailoring the treatment program fully to their individual needs.”

A slightly larger facility, Lanna Rehab still keeps its client count low in order to provide deep personalization and custom treatment plans. “We only accept 15 clients at any one time,” says Lockie, “[which] gives us the ability to really focus on individual needs, and when you have busy executives and people in the public eye, you have to be flexible and accommodating for these clients.”

“Some clients require 3 one-on-one sessions per week, others need daily sessions,” Lockie adds. “Personalized treatment is at the core of what we do, and because each client is unique, so is their treatment plan.”

Work or Travel Can Be Accommodated at a Luxury Rehab

While limiting cell phone and internet use can be an effective way to help clients focus on their recovery, luxury rehabs often have clientele who are simply unable to “unplug” from their responsibilities for a month or more.

“Our clients have life responsibilities that they may not be able to put on hold for 30 days or more while they attend treatment.”

Casey Jordan, Sunshine Coast Health

To help executives handle any home or work responsibilities, some luxury facilities have dedicated workspaces in each suite, while others are willing to relax rules about phones or Internet access in order to give time to conduct business.

White River Manor room
Allowing executives to keep up with things at home and the office is a hallmark of luxury centers, like the environment pictured here at White River Manor in South Africa.

Celebrities often have events scheduled well in advance that they can’t afford to miss. Travel is typically restricted at residential facilities, but a luxury rehab is often willing to offer some flexible time off-campus with an accompanying sober companion or therapist to ensure a safe return to treatment.

Luxury Rehab: The Embodiment of Focus and Quality

Clients shouldn’t expect to be able to go to a luxury rehab and treat it like a holiday resort. Staff at a quality luxury rehab facility will still hold clients—no matter who they are—accountable to their treatment goals. Even the most premium luxury centers in the world recognize that treatment is going to be uncomfortable in some ways. “Treatment, by its very nature, should be challenging and uncomfortable,” says Gerber of the uber-luxury center Paracelcus. But a true luxury rehab center removes as many of the physical challenges as possible in a highly personalized way, while providing accountability through partnership and collaboration, keeping the focus on you and your goals.

With the deep personalization, soothing location, and intense focus on recovery without distractions, clients at luxury rehabs often see a great deal of success.

“If the willingness, drive and dedication is there, you can really make a life change in 28 days.”

Jeanine Fourie, Therapeutic Director, White River Manor

While most luxury rehabs are priced well above what a middle class client may be able to afford, there are many international options that are offering luxury rehab at a much more affordable rate. Regardless of the cost of treatment, the cost of addiction is most certainly higher.

White River Manor is an example of an affordable luxury center. Their luxury program costs around one-tenth of centers in the U.S.

We’ll leave you with these inspiring words from Campbell: “Your addiction doesn’t respect any of the good things in your life. Can you afford NOT to go?”

Contributors to this post

We received a number of well thought out responses to the topic of this post from treatment professionals at some of the top luxury rehab centers in the world, including:

Cover photo credit: White River Manor, a luxury rehab center in South Africa.

Frequently Asked Questions About Luxury Rehabs

What is luxury rehab like?

Luxury rehabs combine core aspects of addiction treatment—like talk therapy—with personalized services, upscale amenities, and unique activities.

Is luxury rehab worth the money?

For people used to a certain lifestyle, the comfort of a luxury treatment setting lets them focus on recovery. Healing from addiction is a life-changing experience that can save on total healthcare costs over time.

What’s the difference between a luxury rehab and a regular rehab?

Luxury rehab centers share some common traits:

• Personalization 
• High-quality programming 
• Specialized staff 
• Upscale amenities
• Privacy and confidentiality 
• Experience treating high-profile clientele like celebrities or executives